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Moonpig Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Moonpig Group and similar public comparables like WeBuyCars, Apotea, Boozt, CEWE Group and more.

Moonpig Group Overview

About Moonpig Group

Moonpig Group PLC operates in the gifting market. The company is an online greeting cards and gifting platform, comprising the Moonpig, Red Letter Days, and Buyagift brands in the UK and the Greetz brand in the Netherlands. Its products and services include a range of cards, a curated range of gifts, personalization features, and next-day delivery offerings. The company's operating segments are Moonpig, which derives key revenue, Greetz, and Experiences. Geographically, the company generates maximum revenue from the United Kingdom and the rest from the Netherlands, Ireland, the United States, and Australia.


Founded

2020

HQ

United Kingdom

Employees

670

Financials (LTM)

Revenue: $504M
EBITDA: $138M

EV

$1B

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Moonpig Group Financials

Moonpig Group reported last 12-month revenue of $504M and EBITDA of $138M.

In the same LTM period, Moonpig Group generated $296M in gross profit, $138M in EBITDA, and $67M in net income.

Revenue (LTM)


Moonpig Group P&L

In the most recent fiscal year, Moonpig Group reported revenue of $481M and EBITDA of $133M.

Moonpig Group is unprofitable as of last fiscal year, with gross margin of 58%, EBITDA margin of 28%, and net margin of (3%).

See analyst estimates for Moonpig Group
LTMLast FY202320242025202620272028
Revenue$504M$481M$449M$467M$491M
Gross Profit$296M$281M$262M$278M$290M
Gross Margin59%58%58%60%59%
EBITDA$138M$133M$115M$78M$109M
EBITDA Margin27%28%26%17%22%
EBIT Margin22%22%18%9%16%
Net Profit$67M($15M)$43M$5M$39M
Net Margin13%(3%)9%1%8%
Net Debt-$111M---

Financial data powered by Morningstar, Inc.

Moonpig Group Stock Performance

Moonpig Group has current market cap of $877M, and enterprise value of $1B.

Market Cap Evolution


Moonpig Group's stock price is $2.92.

Moonpig Group share price decreased by 2.7% in the last year.

Moonpig Group has an EPS (earnings per share) of $-0.05.

See more trading valuation data for Moonpig Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$877M-0.0%-0.0%2.8%-2.7%$-0.05

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Moonpig Group Valuation Multiples

Moonpig Group trades at 2.1x EV/Revenue multiple, and 7.6x EV/EBITDA.

See NTM and 2027E valuation multiples for Moonpig Group

EV / Revenue (LTM)


Moonpig Group Financial Valuation Multiples

As of June 2, 2026, Moonpig Group has market cap of $877M and EV of $1B.

Moonpig Group has a P/E ratio of 13.1x.

LTMLast FY202320242025202620272028
EV/Revenue2.1x2.2x2.3x2.2x2.1x
EV/EBITDA7.6x7.9x9.1x13.4x9.5x
EV/EBIT9.4x9.8x13.1x26.2x13.2x
EV/Gross Profit3.5x3.7x4.0x3.8x3.6x
P/E13.1x(58.8x)20.6x162.9x22.2x
EV/FCF13.6x11.8x15.7x12.1x13.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Moonpig Group Valuation Multiples

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Moonpig Group Margins & Growth Rates

Moonpig Group grew revenue by 4% and EBITDA by 3% in the last fiscal year.

In the most recent fiscal year, Moonpig Group reported gross margin of 58%, EBITDA margin of 28%, and net margin of (3%).

See estimated margins and future growth rates for Moonpig Group

Moonpig Group Margins

Last FY202420252026202720282029
Gross Margin58%60%59%59%
EBITDA Margin28%17%22%27%
EBIT Margin22%9%16%22%
Net Margin(3%)1%8%13%
FCF Margin18%18%16%16%

Moonpig Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%4%5%6%
Gross Profit Growth5%6%4%6%
EBITDA Growth3%(32%)41%30%
EBIT Growth4%(50%)99%46%
Net Profit Growth(547%)(87%)633%77%
FCF Growth(14%)30%(7%)2%

Data powered by FactSet, Inc. and Morningstar, Inc.

Moonpig Group Operational KPIs

Moonpig Group's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.4M for the same period.

Moonpig Group's Rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Moonpig Group's Rule of X is 43% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Moonpig Group
LTMLast FY202320242025202620272028
Rule of 4034%34%---
Bessemer Rule of X43%43%---
Revenue per Employee-$0.7M---
Opex per Employee-$0.4M---
G&A Expenses to Revenue31%55%41%51%39%
Opex to Revenue32%55%41%51%40%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Moonpig Group Competitors

Moonpig Group competitors include WeBuyCars, Apotea, Boozt, CEWE Group, Hepsiburada, almeera, HelloFresh, THG, GoodRx and AO World.

Most Moonpig Group public comparables operate across Consumer E-commerce and Vertical E-commerce.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
WeBuyCars0.6x0.6x11.2x10.5x
Apotea1.1x1.0x16.4x15.1x
Boozt0.9x0.9x9.9x9.8x
CEWE Group0.8x0.8x4.5x4.6x
Hepsiburada0.4x0.4x23.2x27.6x
almeera1.1x1.1x10.7x12.1x
HelloFresh0.1x0.1x1.3x1.3x
THG0.5x0.5x13.2x10.2x

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About Moonpig Group

When was Moonpig Group founded?Moonpig Group was founded in 2020.
Where is Moonpig Group headquartered?Moonpig Group is headquartered in United Kingdom.
How many employees does Moonpig Group have?As of today, Moonpig Group has over 670 employees.
Is Moonpig Group publicly listed?Yes, Moonpig Group is a public company listed on London Stock Exchange.
What is the stock symbol of Moonpig Group?Moonpig Group trades under MOON ticker.
When did Moonpig Group go public?Moonpig Group went public in 2021.
Who are competitors of Moonpig Group?Moonpig Group main competitors include WeBuyCars, Apotea, Boozt, CEWE Group, Hepsiburada, almeera, HelloFresh, THG, GoodRx, AO World.
What is the current market cap of Moonpig Group?Moonpig Group's current market cap is $877M.
What is the current revenue of Moonpig Group?Moonpig Group's last 12 months revenue is $504M.
What is the current revenue growth of Moonpig Group?Moonpig Group revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Moonpig Group?Current revenue multiple of Moonpig Group is 2.1x.
What is the current EBITDA of Moonpig Group?Moonpig Group's last 12 months EBITDA is $138M.
What is Moonpig Group's EBITDA margin?Moonpig Group's last 12 months EBITDA margin is 27%.
What is the current EV/EBITDA multiple of Moonpig Group?Current EBITDA multiple of Moonpig Group is 7.6x.
What is the current FCF of Moonpig Group?Moonpig Group's last 12 months FCF is $77M.
What is Moonpig Group's FCF margin?Moonpig Group's last 12 months FCF margin is 15%.
What is the current EV/FCF multiple of Moonpig Group?Current FCF multiple of Moonpig Group is 13.6x.
How many companies Moonpig Group has acquired to date?Moonpig Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Moonpig Group has invested to date?Moonpig Group hasn't invested in any companies yet (or none have been disclosed publicly).

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